The fashion industry bared exploring the narrative behind success and failures in fashion
Hypophyse yourself watching a movie introducing the fashion industry only to get surprised by one of Italy’s leaders’ pronouncement, ‘Talk bad about me. Talk good about me. Nobody cares. Just talk about me. It’s publicity’. Eva Orner’s quotation quite firmly sets the parameters however and the film’s structure is based entirely on it.
The film carries attempts to narrate the stories of struggles and conquers in the fashion industry in the US, Canada, Italy, and Ghana. It gives us insights into the work environment of the top collaborating garment brands, their recruitment, popularity, and self-promotion. It also highlights the elements where the Westernized world bullies African countries in the same field.
Furthermore, it does show how strongly society has been influenced by Brandy Melville and how many people thought that it was an absolute necessity to own something from the brand to fit in. The film produced by HBO follows the transition of the brand from the position of ‘we are the brand’ where its owners or wearing it were treated like celebrities to a stage where people’s hate towards the brand began to develop.
The fixation on Brandy Melville and Brandy Hellville & the Cult of Fast Fashion begins the discussion. It was the height of luxury ten years ago. If you didn’t possess it, you were dull. A piece of Brandy Melville in adolescence was a strategy to invite coolness and beauty through marketing. Brandy Melville was worn by only those who were somewhat fit to wear such clothes, and girls who wore this brand had a distinct advantage.
However, this brand has become a landmark in pop culture because the audience believed Brandy Melville’s clothing was so soft and had cute and feminine designs. Brandy Melville such brand was to many teenagers and one of the elements of its success is its price. The manufacturer knew its target audience perfectly and promoted itself correctly.
You will also learn the difference with a social media usage and advertising usage. There was a new trend though as the fast fashion affiliate industry took off, beneath the god-appeal social media banners and vintage images. Orner tackles this issue by questioning, amongst other staff, a previous Brandy Melville employee, senior vice president, and an operator of one of the stores. Some were interviewed on the condition of anonymity because they were embroiled in litigation.
Brandy Melville’s owner Stephen Marsan is under fire for abusing his authority and being prejudiced. Complaints of racial aggression, and physical violence, and seeming to be a free-for-all about standards of conduct or business ethics. Female Former workers say women’s exploitation is especially pronounced at the company.
The employer is free to fire someone without any reasons if he doesn’t like the way the employee looks. Also, in case a girl meets the beauty requirements of the boss, she is hired on the spot irrespective of her qualifications. This not only disrespects women but also locks out other qualified individuals from getting opportunities available.
‘Brandy Melville’ was associated with the phrase ‘one size fits all’ a few years ago which to many people today is an outdated phrase. Fashion for some time now has accepted much more diversity in the size of models and their clothes such, but, somehow, the way Melville works is still quite dull. Insisting that skinny and small are ideal sizes is much worse than being dim-witted.
This one-size-fits-all obsession became so extreme that it affected psychologically even some of the employees of the company that promotes such an idea. The documentary also addresses the issue of fast fashion in a more global context. It illustrates how E-commerce has restructured shoppers’ behaviors by encouraging them to buy more than necessary. This excess produces rubbish, and countries such as Ghana with regions of Accra become a cemetery for rotten clothes from Europe and America.
Furthermore, the movie highlights how fabric and clothing waste ends up in rivers and streams, which eventually lead to the oceans. This type of pollution is dangerous to ocean creatures, not just the fish, but also to human beings who depend on them for protein. In simple words, what you have here is a chain reaction so dire that it puts many species of fish in danger of extinction. This pollution brings toxic materials into the ecosystem, which affects nearly 3 billion people who rely on fish for most of their protein.
Those who encounter FOMO the fear of missing out usually lack the comprehension of the reason why they are so fixated on anything. All the people around them do it so they would do it too. This can get into people’s lives quite deeply because people do not take a moment to ask themselves what it is that they desire. It doesn’t matter who you are. It’s not feasible for anyone to be omniscient.
People often argue that it’s impossible. A well-known athlete confessed in one interview that she doesn’t know who Sachin Tendulkar is. Referencing this is perfectly appropriate, and the movie even has a good-natured laugh about it. We all need to come to terms that one’s mental faculties operate like interconnected cloud accounts whereby there are limitations as to how much information can be inputted.
In the beginning, the show appears to center on Brandy Melville, but it is more than just Stephen Marsan’s tale. At first, it is a little slow, especially for those who are not inclined toward fashion but good thing it’s not just one-dimensional as the scope widens in the later parts of the show. All in all, this is a good film.
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